How Not To Write Online

Here are my observations about a very spectacular public online series failure: Quarterlife. These are the take-aways from my analysis of the series created by Marshall Herskovitz and Edward Zwick

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Power of Imagination

These characters are the naifs, innocents and eccentrics, seemingly the last person anyone would think of as a hero. They are, in fact, the classic mythic hero or the reluctant hero that Joseph Campbell and Chris Vogler describe.

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Mad Men – Art vs Commerce

Mad Men has had wide-spread critical acclaim, won numerous awards and has become a cultural reference– but it has a very small audience. This struggle between art vs commerce and high brow vs low prestige mass entertainment is a dilemma writers and producers wrestle with continually.

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