http://www.hollywoodreporter.com/risky-business/watch-thr-s-full-summer-181150

PART AND PARCEL of (her) uniqueness is Meyers’s focus on making films that both feature and speak to middle-aged women, a demographic that studios traditionally ignore for fear of not bringing in the all-important opening-weekend numbers by which a movie’s position is assessed and its future success seemingly foretold. The simple truth is that any movie that is not aimed at 15-year-old boys, who come out in droves on Friday night for movies like “Transformers,” is seen as something of a risk. Movies like “It’s Complicated” unfold at the box office in a different pattern than movies that are skewed younger; their success is based more on long-range playability and word of mouth than on instant impact. Still, in a movie culture consumed by youth and its trappings — vampires, werewolves, stoners and superheroes — Meyers’s decision to pay attention to a part of the population that is often construed (and often construes itself) to be invisible stands out in bold relief. The fact that this decision has proved to be commercially shrewd says something about her instincts as a moviemaker but also says something about a previously unsatisfied hunger, composed of two parts daydream and one part hope, that is finally being addressed. “She’s a pioneer with regard to representing older women,” Diane Keaton said over lunch at the Beverly Hills Hotel. “She’s the only one delivering the fantasy for women over 55. You’re beautiful, charming and you get two guys instead of one.”

Full New York Time article about Nancy Meyers and It’s Complicated here.