Mark Gill gave a powerful keynote before the NALIP Conference<\/a><\/p>\nHe says in part:<\/p>\n
Quality of emotional content is what matters, period. In a world with too many choices, companies are finally realizing they can’t risk the marketing money on most movies.<\/p>\n
In the end, all of this (effort in movie-making) has to add up, seamlessly if possible, to something that moves us– to the quality of the emotional content. It doesn’t matter if we’re talking about thrills, laughs, tears, or an adrenaline rush. What matters is that we are engaged and, ideally, emotionally transformed and satisfied.<\/p>\n
In a world increasingly dominated by numbers– financial, technological and most importantly the finite number of hours in a day, our very human desire for contact, meaning and emotional transformation isn’t going away. It’s growing. Those who remember that will survive and most probably win.<\/p>\n
That is the premise on which I founded The Emotional Toolbox and creating that emotional authenticity and connection is at the core of The Nine Character Types eBooks.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Dark Knight is a classic example of the Emotional Toolbox premise that– “In the battle between reason (plot) and emotion (connection), emotion ALWAYS wins.”<\/p>\n","protected":false},"author":2,"featured_media":11959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48],"tags":[469,472,488,489,484,408,495,27,28,30,32,33,37,39,40,491,492,479,41],"class_list":["post-13085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies-character-development-screenwriting-screenplay-script-blog","tag-batman","tag-christopher-nolan","tag-comic-books","tag-comics","tag-dc","tag-emotion","tag-emotional-content","tag-emotional-toolbox","tag-etb","tag-film","tag-laurie-hutzler","tag-movies","tag-screenwriting","tag-scripts","tag-scriptwriting","tag-superhero","tag-superheroes","tag-the-dark-knight","tag-tv"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",960,720,false],"thumbnail":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-150x150.jpg",150,150,true],"medium":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-300x225.jpg",300,225,true],"medium_large":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-768x576.jpg",768,576,true],"large":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",960,720,false],"ttshowcase_normal":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",125,94,false],"ttshowcase_small":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",75,56,false],"1536x1536":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",960,720,false],"2048x2048":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",960,720,false],"Image Size 500x500":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",500,375,false],"woocommerce_thumbnail":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-300x400.jpg",300,400,true],"woocommerce_single":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-600x450.jpg",600,450,true],"woocommerce_gallery_thumbnail":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Laurie Hutzler","author_link":"https:\/\/etbscreenwriting.com\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"The Dark Knight is a classic example of the Emotional Toolbox premise that-- \"In the battle between reason (plot) and emotion (connection), emotion ALWAYS wins.\"","_links":{"self":[{"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/posts\/13085"}],"collection":[{"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/comments?post=13085"}],"version-history":[{"count":0,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/posts\/13085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/media\/11959"}],"wp:attachment":[{"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/media?parent=13085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/categories?post=13085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/tags?post=13085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}