{"id":13087,"date":"2008-08-08T06:44:33","date_gmt":"2008-08-08T12:44:33","guid":{"rendered":"http:\/\/etbscreenwriting.com\/\/?p=452"},"modified":"2023-12-18T17:30:13","modified_gmt":"2023-12-18T17:30:13","slug":"getting-to-the-essence-of-things","status":"publish","type":"post","link":"https:\/\/etbscreenwriting.com\/getting-to-the-essence-of-things\/","title":{"rendered":"Wall-E – Getting to the Essence of Things"},"content":{"rendered":"

\"\"

“In Disney Pixar’s new movie, “Wall-E,” the female heroine is a shiny all-white robot with no seams or overt buttons showing. Remind you of anything? Actually, it brings to mind most of the Apple product line.\u00a0 Could this be the product-placement model of the future?”\u00a0 This is a quote from an interesting newsletter article from Ad Age<\/a>.<\/p>\n

What does this have to do with screenwriters?\u00a0 There is a really important lesson here.<\/p>\n

The article goes on to say:<\/p>\n

“The idea is that your logo isn’t going to be featured or your product isn’t going to be shown … but your essence<\/em> runs through the whole thing instead… ‘How many companies could do that?’ Not too many, I think.”<\/p>\n

A strong brand is crucial for marketers.\u00a0 Apple has such a strong brand it doesn’t even need to be mentioned by name in the hit film, Wall-E.<\/strong> The MAC start up tone and the sleek design is all you need to say “Apple.”<\/p>\n

Essence is defined as: the intrinsic nature or indispensable quality of something.\u00a0 Synonyms are: soul, spirit, nature; core, heart, crux, fundamental quality<\/p>\n

Every pitch you write, every character in your story and every script you finish should have an equally strong brand.\u00a0 What is the soul or spirit of what you are trying to convey?\u00a0 Is there an iconic image that captures this\u00a0 perfectly for your script and your character?\u00a0 If not, find one.<\/p>\n

In a few seconds the audience (or executive in a pitch session) should be able to get the essential core of your story and character. One of my favorite quotes is by Albert Einstein:\u00a0 \u201cIf you can\u2019t say it simply and briefly you probably don\u2019t understand it well enough.\u201d<\/p>\n

Do your understand your story and character well enough to distill them down to their most fundamental quality?\u00a0 Can you convey that briefly and simply?\u00a0 Do you have an iconic image that sums everything up?\u00a0 What I am asking is incredibly hard.\u00a0 It requires immense effort and a bit of creative genius.\u00a0 You must care enough about your script to go that extra mile, if you want it to succeed.<\/p>\n

The Nine Character Types helps distill the essence of a character and story instantly.\u00a0 It helps you understand the fundamental principles at the core of your script.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a few seconds the audience (or executive in a pitch session) should be able to get the essential core of your story and character. One of my favorite quotes is by Albert Einstein: \u201cIf you can\u2019t say it simply and briefly you probably don\u2019t understand it well enough.\u201d<\/p>\n","protected":false},"author":2,"featured_media":11959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48,47],"tags":[372,352,376,27,504,28,377,30,505,506,378,32,33,507,508,242,37,39,40,41,509],"class_list":["post-13087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies-character-development-screenwriting-screenplay-script-blog","category-random-thoughts-pop-culture-political-movie-television-blog","tag-animation","tag-audience","tag-disney","tag-emotional-toolbox","tag-essence","tag-etb","tag-family","tag-film","tag-furturistic","tag-future","tag-kids","tag-laurie-hutzler","tag-movies","tag-pixar","tag-robot","tag-sci-fi","tag-screenwriting","tag-scripts","tag-scriptwriting","tag-tv","tag-wall-e"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",960,720,false],"thumbnail":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-150x150.jpg",150,150,true],"medium":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-300x225.jpg",300,225,true],"medium_large":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-768x576.jpg",768,576,true],"large":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",960,720,false],"ttshowcase_normal":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",125,94,false],"ttshowcase_small":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",75,56,false],"1536x1536":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",960,720,false],"2048x2048":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",960,720,false],"Image Size 500x500":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n.jpg",500,375,false],"woocommerce_thumbnail":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-300x400.jpg",300,400,true],"woocommerce_single":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-600x450.jpg",600,450,true],"woocommerce_gallery_thumbnail":["https:\/\/etbscreenwriting.com\/wp-content\/uploads\/2018\/04\/30710870_10211699141895539_4496568718662303744_n-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Laurie Hutzler","author_link":"https:\/\/etbscreenwriting.com\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"In a few seconds the audience (or executive in a pitch session) should be able to get the essential core of your story and character. One of my favorite quotes is by Albert Einstein: \u201cIf you can\u2019t say it simply and briefly you probably don\u2019t understand it well enough.\u201d","_links":{"self":[{"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/posts\/13087"}],"collection":[{"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/comments?post=13087"}],"version-history":[{"count":0,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/posts\/13087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/media\/11959"}],"wp:attachment":[{"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/media?parent=13087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/categories?post=13087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/etbscreenwriting.com\/wp-json\/wp\/v2\/tags?post=13087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}